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You are here: Home / Author Remake / MODULE 1: PRODUCT / Lesson 3: [Platform Building] What is a Landing Page?

alinka rutkowska / June 23, 2016

Lesson 3: [Platform Building] What is a Landing Page?

One of the key elements of building a fan base is an optimized landing page. Now you know how to create an effective landing page.

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Comments

  1. alinka rutkowska says

    June 25, 2016 at 11:32 AM

    What are your thoughts?

    Reply
    • Gai Lorna says

      August 7, 2016 at 9:41 AM

      Succinct and clear explanation, with a good overview of the pros and cons of various options. Thank you, Alinka.

      Reply
      • alinka rutkowska says

        August 7, 2016 at 8:27 PM

        Thank you for your kind words, Gai Lona. I’m glad you’re finding it valuable.

        Reply
    • Lena says

      March 22, 2017 at 9:29 PM

      Hi,

      when I collect the emails, should I register somewhere for the data protection and if so, where?

      Thnanks,

      Reply
      • alinka rutkowska says

        March 23, 2017 at 1:49 AM

        Dear Lena,

        As long as your subscribers opted in by themselves then you’re good to go.
        Here’s more about this.

        Alinka

        Reply
    • Jill Rogers says

      October 29, 2017 at 4:32 AM

      This is very good!! I also love the way you are so relational with people!! I’m learning that I am on the right track !!

      Reply
      • alinka rutkowska says

        October 29, 2017 at 7:50 PM

        That’s great to hear, Jill! 🙂

        Reply
  2. Steve LeBel says

    September 22, 2016 at 9:50 PM

    Excellent material, Alinka.

    I am having a problem, though. I’m using a WordPress website and can’t seem to find a landing page plug-in that will work. I’m just using the Twenty Ten theme.

    Thanks!

    Steve

    Reply
    • alinka rutkowska says

      September 23, 2016 at 2:34 AM

      Steve,
      As far as technology is concerned I’ve only used OptimizePress and Rainmaker (this platform) to create landing pages.
      Try wordpress support (https://wordpress.org/support/) to see if you can find that plugin.
      I’d love to see your landing page when it’s ready 🙂
      Alinka

      Reply
  3. Tracy says

    October 5, 2016 at 4:58 AM

    Hi Alinka! I’m setting up my landing page through MailChimp, and after the double-opt in, I can refer subscribers to a web page. I created a page on my website: “download your free copy here!” but when I tried to upload the ebook file to my media for my WordPress site, it says those type of files are not allowed.
    How do I make the .mobi and ePub files available to subscribers?

    Reply
    • alinka rutkowska says

      October 5, 2016 at 6:00 AM

      Way to go, Tracy! You are quite the action-taker – I LOVE it!
      Now that you mention it, I remember running into this roadblock myself.
      An easy way to overcome this is via Amazon Cloud storage: https://aws.amazon.com/s3/
      I trust this will help 🙂
      Alinka

      Reply
    • alinka rutkowska says

      October 11, 2016 at 2:42 AM

      Tracy, I just got a recommendation from a fellow student: https://www.instafreebie.com/authors – and it integrates with MailChimp – perfect for you!

      Reply
  4. AJ Milton says

    March 29, 2017 at 8:35 PM

    When I looked at reviews for WordPress Landing page plugins I also found THRIVE Landing Pages highly recommended. It’s not free but it is a reasonable one-time payment. So for me as a new author without a book revenue stream yet, I would rather pay once than pay a monthly charge like some products. I haven’t installed it yet, but will comment if and when I do.

    Reply
    • alinka rutkowska says

      March 30, 2017 at 1:34 AM

      Thanks for the recommendation, AJ! Do share if you go with it.

      Reply
  5. AJ Milton says

    May 14, 2017 at 3:56 PM

    Update… OK, so I have a WordPress.org hosted website and AuthorPro premium Theme. And in the end, I also chose the OptimizePress WordPress Plugin to use to create my landing pages. Two main reasons (1) it is a one time payment and not too expensive, and (2) I just did my first group free book promo with some other authors. The person hosting the freebie promo had the best multi-book landing page I have yet seen and it was created with OptimizePress, so that finalised my decision. Additional tip, for about 30USD I got a gig on Fiverr for someone to create me a custom OptimisePress template so I could build a multi author landing page in the future, very much like the super one I saw. So I can do my share and host a promo sometime. I’ll let you know how it goes. Also I will give feedback about my first Instafreebie promo in the appropriate module.

    Reply
    • alinka rutkowska says

      May 14, 2017 at 8:47 PM

      Way to go, AJ! Do share when you’ll be hosting your multi-author giveaway.

      Reply
  6. Nadine says

    May 17, 2017 at 12:30 PM

    Super helpful tips about the platforms, thanks everyone

    Reply

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Course Navigation

  • Author Remake Course
    • MODULE 1: PRODUCT Module
      • Lesson 1: [Platform Building] #1 Mistake Authors Make Lesson
      • Lesson 2: [Platform Building] What is a Reader Magnet? Lesson
      • Lesson 3: [Platform Building] What is a Landing Page? Lesson
      • Lesson 4: [Platform Building] Landing Page – the Tech Side Lesson
      • Lesson 5: [Platform Building] Autoresponders – What to Do When I Get a Subscriber? Lesson
      • Lesson 6: [Platform Building] Autoresponders – the Tech Side Lesson
      • Lesson 7: [Platform Building] Must Watch Recap Lesson
      • Lesson 8: [Formatting] A Cover that Sells Lesson
      • Lesson 9: [Formatting] Details that Matter Lesson
      • Lesson 10: [Formatting] Creating eBooks
      • Lesson 11: [Formatting] Creating Paperbacks
      • Lesson 12: [Formatting] Creating Audiobooks
      • Lesson 13 [Metadata] Keywords that Sell
      • Lesson 14 [Metadata] Titles that Sell
      • Lesson 15 [Metadata] Categories
      • Lesson 16 [Metadata] Descriptions that Sell
      • Lesson 17 [Product Core] Honing Your Craft
      • Lesson 18 [Product Core] Critique Groups Live
      • Lesson 19 [Product Core] Editing Galore
      • Check-In Success Station!
    • MODULE 2: PLACE
      • Lesson 1: [ONLINE] Mainstream
      • Lesson 2: [ONLINE] Aggregators
      • Lesson 3: [ONLINE] Undisclosed Locations
      • Lesson 4: [OFFLINE] Mainstream
      • Lesson 5: [OFFLINE] Undisclosed Locations
      • Check-In Success Station!
    • MODULE 3: PRICE
      • Lesson 1: Physical Books
      • Lesson 2: Ebooks
      • Check-In Success Station!
    • MODULE 4: PROMOTION PRELAUNCH
      • Lesson 1: [Preparation] Free vs. Paid Launch
      • Lesson 2: [Preparation] Setup
      • Lesson 3: [Reviews] Goodreads Buzz Lesson
      • Lesson 4: [Reviews] Amazon Buzz
      • Lesson 5: [Reviews] More Buzz
      • Lesson 6: [Reviews] Long Tail
      • Lesson 7: [Reviews] Editorial
      • Lesson 8: Stats
      • Lesson 9: Recap
    • MODULE 5: PROMOTION LAUNCH
      • Lesson 1: The Launch Sequence
      • Lesson 2: Positive/Negative Reviews
      • Lesson 3: Recap
    • MODULE 6: PROMOTION POSTLAUNCH
      • Lesson 1: [Getting Subscribers] Giveaways
      • Lesson 2: [Getting Subscribers] Facebook Ads Part 1
      • Lesson 2: [Getting Subscribers] Facebook Ads Part 2
      • Lesson 3: [Getting Subscribers] Social Media
      • Lesson 4: [Selling] BookBub+
      • Lesson 5: [Selling] Email Marketing
      • Lesson 6: [Selling] Author Events
      • Lesson 7: [Selling] Website Psychology
      • Lesson 8: [Selling] Foreign Rights Lesson
      • Check-In Success Station! Lesson
    • MODULE 7: MOTIVATIONAL
    • MODULE 8: BONUSES
      • Bonus 1: Goodreads Cracked
      • Bonus 2: 100 Review Book Launch
      • Bonus 3: Facebook Ads for Authors
      • Crowdfunding
      • You’re done!
    • MODULE 9: COACHING CALLS
      • 12/30/2016 (Copywriting Framework for Emails)
      • 01/27/2017 (Launch Sequence)
      • 03/01/2017 (Author Websites)
      • 03/31/2017 (What to do BEFORE you start to write)
      • 04/25/2017 (Keywords with Dave Chesson)
      • 05/19/2017 (Landing Pages with Buck Flogging)
      • 06/9/2017 (List Building)
      • 07/06/2017 (Author Success System Scorecard)
      • 07/28/2017 (Incentivized Launch)
      • 08/18/2017 (Driving Traffic from Pinterest with Lise Cartwright)
      • 09/08/2017 Engaging your readers with quizes
      • 09/29/2017 Amazon Ads with Derek Doepker
      • 10/13/2017 The Conversational Conversion
      • 10/27/2017 Seven Dark Arts of Email Marketing
      • 11/10/2017 Orchestrating a Successful Launch (with Jesse Krieger)
      • 2017/11/25 Selling 2 million books with Willow Rose (+awards list)
      • 2017/12/09 Orchestrating a Book Launch Lesson
      • 2017/12/21 Q&A (Websites, landing pages+)
      • 2018/01/06 Q&A (launch team, lead gen, Amazon page critique)
      • 2018/01/18 SL Launch Tear-down Lesson
      • 2018/01/26 Barnes & Noble Book Signing + Author Websites
      • 2018/02/6 Unpacking the Launch of “Authorpreneur”
      • 2018/02/7 Interview with Scott Joffe (“Supreme Leadership” Leader)
      • 2018/02/18 Q&A (Ingram Spark, Email sequence+)
      • 2018/03/04 Irresistible Book Titles
      • 2018/03/17 Q&A
      • 2018/03/29 Autoresponders, Speaking
      • 2018/04/14 Q&A
      • 2018/04/28 Q&A
      • 2018/05/13 Foundations to author success
      • 2018/05/22 Fit in and stand out
      • 2018/06/1 Keywords, GDPR
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      • 2018/06/24 Book Covers
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      • 2018/07/23 Super Signature
      • 2018/08/04 (New Strategy!) 3-Phase Launch Lesson
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      • 2018/08/28 Repackaging
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      • 2018/09/26 Orientation
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      • 2018/10/25 AIDA (descriptions)
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      • 2018/11/21 “Why They Buy” launch tear-down
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      • 2019/01/08 The 2-phase launch
      • 2019/01/17 Ten ways to build lists
      • 2019/01/29 Three Steps to a Profitable Author Business Lesson
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      • 2019/02/26 “The Elon Musk Method” launch
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      • 2019/04/30 Reviews, Hollywood
      • 2019/05/10 Creative in-person book launch ideas
      • 2019/05/24 Book repackaging
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      • 2019/07/13 Rocking book signings
      • 2019/07/25 Repositioning
      • 2019/07/05 Q&A
      • 2019/07/16 Pre-order launch day 1
      • 2019/07/29 Orchestrating a structured launch
      • 2019/08/08 Author platforms
      • 2019/08/22 Author platforms part 2
      • 2019/09/03 What works in 2019 Lesson
      • 2019/09/20 The 20/80 of book marketing
      • 2019/10/04 BookBub Ads
      • 2019/10/15 Goodreads
      • 2019/10/29 BookBub Ads Part 2
      • 2019/11/12 Instagram for Authors
      • 2019/11/26 Author websites
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      • 2019/12/20 “Author Inc” launch
      • 2020/01/07 Goals for the new year
      • 2020/01/21 Book Fairs in 2020 / USA Today
      • 2020/01/30 Reviews
      • 2020/02/07 What’s working now
      • 2020/03/02 Book trailers
      • 2020/03/19 Book marketing in turbulent times
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      • 2020/04/03 Titles
      • 2020/04/10 The Art of Storytelling with LP Ghostwriter
      • 2020/04/17 AMS Ads
      • 2020/04/27 Spot the difference
      • 2020/05/06 Websites that convert
      • 2020/05/19 Thirteen list building strategies
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      • 2020/06/30 Promo sites
      • 2020/07/10 Bulk sales
      • 2020/07/20 Amazon page conversion
      • 2020/07/31 Q&A
      • 2020/08/11 Reviews
      • 2020/08/21 Foreign Rights
      • 2020/08/31 Q&A
      • 2020/09/10 Printer jam
      • 2020/09/22 Email marketing with elements of psychology
      • 2020/09/30 Q&A
      • 2020/10/14 Q&A with a lawyer
      • 2020/10/22 Guest posting
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      • 2020/11/4 Funnels
      • 2020/11/12 How to increase your book sales
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      • 2020/12/04 January goals and how to achieve them
      • 2020/12/14 Hall of Fame Speaker Joel Weldon
      • 2021/01/21 Profitable relationships with Dov Gordon
      • 2021/01/28 Dealing with negative reviews
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      • 2021/02/25
      • 2021/03/05
      • 2021/03/15 Leveraging relationships with Cloris Kylie
      • 2021/03/24 AMS ads with Marc Reklau
      • 2021/03/31

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