alinka rutkowska / September 11, 2016

2017/12/09 Orchestrating a Book Launch

Example launch page: http://www.supreme-leadership.com

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Author Remake Course
- MODULE 1: PRODUCT Module
  - Lesson 1: [Platform Building] #1 Mistake Authors Make Lesson
  - Lesson 2: [Platform Building] What is a Reader Magnet? Lesson
  - Lesson 3: [Platform Building] What is a Landing Page? Lesson
  - Lesson 4: [Platform Building] Landing Page – the Tech Side Lesson
  - Lesson 5: [Platform Building] Autoresponders – What to Do When I Get a Subscriber? Lesson
  - Lesson 6: [Platform Building] Autoresponders – the Tech Side Lesson
  - Lesson 7: [Platform Building] Must Watch Recap Lesson
  - Lesson 8: [Formatting] A Cover that Sells Lesson
  - Lesson 9: [Formatting] Details that Matter Lesson
  - Lesson 10: [Formatting] Creating eBooks
  - Lesson 11: [Formatting] Creating Paperbacks
  - Lesson 12: [Formatting] Creating Audiobooks
  - Lesson 13 [Metadata] Keywords that Sell
  - Lesson 14 [Metadata] Titles that Sell
  - Lesson 15 [Metadata] Categories
  - Lesson 16 [Metadata] Descriptions that Sell
  - Lesson 17 [Product Core] Honing Your Craft
  - Lesson 18 [Product Core] Critique Groups Live
  - Lesson 19 [Product Core] Editing Galore
  - Check-In Success Station!
- MODULE 2: PLACE
  - Lesson 1: [ONLINE] Mainstream
  - Lesson 2: [ONLINE] Aggregators
  - Lesson 3: [ONLINE] Undisclosed Locations
  - Lesson 4: [OFFLINE] Mainstream
  - Lesson 5: [OFFLINE] Undisclosed Locations
  - Check-In Success Station!
- MODULE 3: PRICE
  - Lesson 1: Physical Books
  - Lesson 2: Ebooks
  - Check-In Success Station!
- MODULE 4: PROMOTION PRELAUNCH
  - Lesson 1: [Preparation] Free vs. Paid Launch
  - Lesson 2: [Preparation] Setup
  - Lesson 3: [Reviews] Goodreads Buzz Lesson
  - Lesson 4: [Reviews] Amazon Buzz
  - Lesson 5: [Reviews] More Buzz
  - Lesson 6: [Reviews] Long Tail
  - Lesson 7: [Reviews] Editorial
  - Lesson 8: Stats
  - Lesson 9: Recap
- MODULE 5: PROMOTION LAUNCH
  - Lesson 1: The Launch Sequence
  - Lesson 2: Positive/Negative Reviews
  - Lesson 3: Recap
- MODULE 6: PROMOTION POSTLAUNCH
  - Lesson 1: [Getting Subscribers] Giveaways
  - Lesson 2: [Getting Subscribers] Facebook Ads Part 1
  - Lesson 2: [Getting Subscribers] Facebook Ads Part 2
  - Lesson 3: [Getting Subscribers] Social Media
  - Lesson 4: [Selling] BookBub+
  - Lesson 5: [Selling] Email Marketing
  - Lesson 6: [Selling] Author Events
  - Lesson 7: [Selling] Website Psychology
  - Lesson 8: [Selling] Foreign Rights Lesson
  - Check-In Success Station! Lesson
- MODULE 7: MOTIVATIONAL
- MODULE 8: BONUSES
  - Bonus 1: Goodreads Cracked
  - Bonus 2: 100 Review Book Launch
  - Bonus 3: Facebook Ads for Authors
  - Crowdfunding
  - You’re done!
- MODULE 9: COACHING CALLS
  - 12/30/2016 (Copywriting Framework for Emails)
  - 01/27/2017 (Launch Sequence)
  - 03/01/2017 (Author Websites)
  - 03/31/2017 (What to do BEFORE you start to write)
  - 04/25/2017 (Keywords with Dave Chesson)
  - 05/19/2017 (Landing Pages with Buck Flogging)
  - 06/9/2017 (List Building)
  - 07/06/2017 (Author Success System Scorecard)
  - 07/28/2017 (Incentivized Launch)
  - 08/18/2017 (Driving Traffic from Pinterest with Lise Cartwright)
  - 09/08/2017 Engaging your readers with quizes
  - 09/29/2017 Amazon Ads with Derek Doepker
  - 10/13/2017 The Conversational Conversion
  - 10/27/2017 Seven Dark Arts of Email Marketing
  - 11/10/2017 Orchestrating a Successful Launch (with Jesse Krieger)
  - 2017/11/25 Selling 2 million books with Willow Rose (+awards list)
  - 2017/12/09 Orchestrating a Book Launch Lesson
  - 2017/12/21 Q&A (Websites, landing pages+)
  - 2018/01/06 Q&A (launch team, lead gen, Amazon page critique)
  - 2018/01/18 SL Launch Tear-down Lesson
  - 2018/01/26 Barnes & Noble Book Signing + Author Websites
  - 2018/02/6 Unpacking the Launch of “Authorpreneur”
  - 2018/02/7 Interview with Scott Joffe (“Supreme Leadership” Leader)
  - 2018/02/18 Q&A (Ingram Spark, Email sequence+)
  - 2018/03/04 Irresistible Book Titles
  - 2018/03/17 Q&A
  - 2018/03/29 Autoresponders, Speaking
  - 2018/04/14 Q&A
  - 2018/04/28 Q&A
  - 2018/05/13 Foundations to author success
  - 2018/05/22 Fit in and stand out
  - 2018/06/1 Keywords, GDPR
  - 2018/06/9 Podcasting
  - 2018/06/24 Book Covers
  - 2018/07/08 Irresistible titles
  - 2018/07/13 Q&A
  - 2018/07/23 Super Signature
  - 2018/08/04 (New Strategy!) 3-Phase Launch
  - 2018/08/14 Q&A
  - 2018/08/28 Repackaging
  - 2018/09/15 Q&A
  - 2018/09/26 Orientation
  - 2018/10/04 Success stories Lesson
  - 2018/10/15 Q&A
  - 2018/10/25 AIDA (descriptions)
  - 2018/11/10 Conversational Conversion Funnel
  - 2018/11/16 Q&A
  - 2018/11/21 “Why They Buy” launch tear-down
  - 2018/12/01 Q&A Business Mastermind
  - 2018/12/10 Categories to hit best-seller
  - 2018/12/20 Q&A
  - 2019/01/08 The 2-phase launch
  - 2019/01/17 Ten ways to build lists
  - 2019/01/29 Three Steps to a Profitable Author Business Lesson
  - 2019/02/12 What to outsource Lesson
  - 2019/02/26 “The Elon Musk Method” launch
  - 2019/02/22 “The Financially Independent Millennial” launch
  - 2019/03/14 Q&A
  - 2019/04/02 “The Elon Musk Method” launch
  - 2019/04/17 AMS Ads with Derek Doepker
  - 2019/04/30 Reviews, Hollywood
  - 2019/05/10 Creative in-person book launch ideas
  - 2019/05/24 Book repackaging
  - 2019/06/05 PR
  - 2019/07/13 Rocking book signings
  - 2019/07/25 Repositioning
  - 2019/07/05 Q&A
  - 2019/07/16 Pre-order launch day 1
  - 2019/07/29 Orchestrating a structured launch
  - 2019/08/08 Author platforms
  - 2019/08/22 Author platforms part 2
  - 2019/09/03 What works in 2019 Lesson
  - 2019/09/20 The 20/80 of book marketing
  - 2019/10/04 BookBub Ads
  - 2019/10/15 Goodreads
  - 2019/10/29 BookBub Ads Part 2
  - 2019/11/12 Instagram for Authors
  - 2019/11/26 Author websites
  - 2019/12/09 Q&A
  - 2019/12/20 “Author Inc” launch
  - 2020/01/07 Goals for the new year
  - 2020/01/21 Book Fairs in 2020 / USA Today
  - 2020/01/30 Reviews
  - 2020/02/07 What’s working now

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