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Going where your audience is.
Welcome to the Author Remake podcast where we interview authors who want to improve their book marketing. Today I’m excited because we’re talking to M. J. Evans, author of In the Heart of a Mustang.
M.J. goes directly to where her audience is and sells direct.
She does school visits where she doesn’t charge for the visits but offers a discount for the books, so they order ahead of time.
In this episode we also discuss the difference between readers and buyers and talk about how M.J. can leverage her offline activities to build an online presence.
If you’re an author looking to improve your marketing, download my award-winning guide How I Sold 80,000 Books at www.authorwisdom.com.
If you’d like to be a podcast guest, email me at [email protected] and put “Author Remake Podcast Guest” in the subject line.
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